Product-Led Growth (Cohort 1)

Learn from product leaders at the best product-led companies, globally. ADPList Mentors and Industry Experts have intricately designed this course to provide the essence of PLG from global organizations, cultures, and industries.

Course Content (12hrs, recorded course) -

1. Intro: The Art & Science of Product Growth
2. What Is The Right Growth Loop For You
3. Transition From Sales-Led To Product-Led Growth
4. How To Measure Product-Led Growth?
5. Build Better: Guide To Optimizing Product-Led Growth
6. Hyper Growth PLG Strategy, From $200M to $1.6B ARR In 4 Years
7. What Videogames Can Teach Us In Building PLG?
8. Gamification - Getting Users Hooked
9. Freemium Lessons. How We Grew Signups 3x
10. The Right Way To Monetize For A PLG Business
11. Octalysis - 8 Human Motivations That Drive User Engagement
12. Panel - How To Crack PM interview

Speakers -

1. Ted Truscott - Product Growth Lead at Tradeshift
2. Deepika Rudra Murthy - Group Product Manager at Gojek
3. Devang Paliwal - Director of Engineering at Yellow AI
4. Arthur Ng - Lead PM at Intuit - Credit Karma
5. Darryl Kay - Lead Producer at Revolving Games
6. Sumit Singh - Principal Product Manager at Microsoft
7. Thu Nguyen - Head of Product at Saleswhale
8. Arpit Nanda - Director of Product at Careem
9. Emmanuel Abang - Senior Product Manager at Meta
10. Bosky Mukherjee - Founder of PMDojo
11. Ayush Kumar - Senior Product Manager-Growth at NorthOne